1 conversation, 2 sides
A “friend’s” contest link is ignored by only
50%
of adults
21%
of teens
42%
of teens trust an influencer’s link
29%
of teens click for a big enough discount
67%
of teens think they can spot a scam
63%
admit “oops, I shouldn’t have clicked”
37%
of Belgian teens wouldn’t dare tell their parents if scammed